Stedelijk Museum Amsterdam

The Stedelijk Museum Amsterdam is the Dutch museum of modern and contemporary art and design. The museum consists of a 19^th century building and a newly added modern wing by Benthem Crouwel Architects. We analysed how to improve the findability of the museum as a whole, located in the museum district and also generated solutions to enhance the indoor wayfinding and therefore visitor experience of its 700,000 annual national and international guests.